GriffinParc actively manages over $1 Million per year in PPC marketing funds for our clients, and is an industry leader on bottom-line conversions (advertising ROI). GriffinParc routinely manages Google AdWords, Yahoo! Search and Microsoft AdCenter PPC campaigns. Other PPC search providers can utilized per request.

PPC marketing refers to paying for a search engine listing, for a pre-determined keyword phrase and at a pre-determined price. The more you are willing to pay on a per-click basis to the search engines, the higher you will rank for that keyword.

A search-based lead is superior to most 3rd party sales leads for several reasons:
(1) Marketing media brands your web site, and not the 3rd party web site.
(2) The nature of web search yields a high-interest lead. This is not a casual click, and the potential customer is actively seeking your services.
(3) When friends or associates recommend websites and pass on links, it is your link and not the 3rd party web link that gets passed on.
(4) The campaign is completely flexible and can be turned on or off, or scaled up or down almost instantly.

GriffinParc's PPC campaigns initially start with a review of the website that will benefit from the marketing to make sure that PPC will be an effective marketing channel, and to identify and potential problems. GriffinParc will then begin to build a targeted keyword list to target the services you wish to promote. Additional information such as geo-targeting, time-of-day targeting, day-of-week targeting, budget, and other important details will be collected. GriffinParc then uses all of this information to build your PPC campaign on Google, Yahoo and MSN (or as requested).

For campaign performance tracking, we would ask to have PPC tracking code installed onto the "confirmation" page. This is not a requirement, however it would help us to know which keyword phrases are generating sales leads. GriffinParc can install this tracking code free of charge if you do not have a webmaster who handles these tasks.

Our focus for the PPC campaign is to drive sales, and not clicks. GriffinParc takes an analytical approach for true optimization, which allows for the lowest cost sales lead possible, while not compromising lead quality. Most PPC competitors attempt to maximize clicks based on a set budget, whereas GriffinParc maximizes sales. To accomplish this task, we will stay in close communication with you to ensure that our mutual goals are met, and to accommodate you're requests.

GriffinParc's service fees are 15% of the monthly PPC marketing budget, with a minimum fee of $100 per month. GriffinParc will adhere to your pre-determined marketing budget, and if you do need to pause services for an extended time period, we can pause the campaign and will not charge service fees. GriffinParc does not require a specified contract length or minimum PPC budget. Services can be canceled at any time for any reason.

If you would like to learn more about GriffinParc and how we can help your organization achieve its business goals, you can contact us at (469) 361-6331 or complete our Information Request Form at your convenience. We look forward to working with you.